Godrej Consumer Products Limited has ranked on Forbes' list of The World's 100 Most Innovative Growth Companies 2016, with an innovation premium of 64.2%. This is our third year on the list.
Innovation is a key driver of our growth strategy and overall ambition of being a leading global FMCG player. Over the last few years, we have re-architected our approach to innovation. We are accelerating our innovation pipeline, ramping up internal capabilities, investing significantly in Research & Development and sharing learning across geographies to create more exciting products. We are doing a lot more experimentation and prototyping and employing design driven thinking to come up with better and faster innovations. We have cross-functional teams who come together to drive these different innovation projects.
In our India business, we have introduced several new products and renovations over the last couple of years, including air fresheners, crème hair colour in a sachet, anti-roach gel, paper-based mosquito repellent, shower gel, the most powerful liquid vaporiser in household insecticides, a range of hand washes, hand sanitiser and personal repellent, a face wash and a range of premium hair care products. We have also launched a number of new products across our international businesses.
Our focus on innovation has allowed us to not just build on our core categories, but also find new, emerging footholds in adjacencies and thereby broaden our portfolio and drive additional sales. Our innovations address the bottom of the pyramid as well as provide premium benefits to our mass consumers and are really helping us accelerate our revenue growth. Today, almost 40% of our incremental growth is being driven by these new launches.